• Illustrates how economic tools can improve policy evaluation and public health policy
• Provides a step-by-step guide on how to conduct a discrete choice experiment
  
• Highlights the shortcomings of existing outcome measures used in health economics
• Provides examples of health promotion interventions that include an economic component

Heather Brown is Lecturer in Health Economics at Newcastle University, UK. She completed an MRC early career fellowship in the economics of health at the University of Aberdeen, UK. Her research interests include applied econometrics with a focus on understanding the relationship between health behaviours and outcomes and inequalities. She has published many peer reviewed publications on economics and public health.