International Marketing and Management Research: Building Innovation Capabilities for Business Strategies

Arora, Anshu Saxena; Bacouel-Jentjens, Sabine; Edmonds, Jennifer J.

This edited collection is a uniquely positioned contribution of interrelated research papers about global business value transformations in both offline and online (digital) worlds. With chapters spanning multiple business disciplines such as strategy, organizational behavior and e-commerce, this book explores the impact of cross-cultural issues, characteristics and challenges with regard to global value innovations. The authors analyze the effects of institutional and regulatory change on international marketing and management from both traditional and digital perspectives, providing concepts and cases for students and academics.

Details

Published by: Palgrave Pivot

Publication Date: 2018-05-14

Format: Hardcover

ISBN-13: 9783319779287

DOI: 10.1007/978-3-319-77929-4

Dimensions: 210cm x148cm

Pages: 145