India Studies in Business and Economics: Key Elements and Corporate Perspectives for Frugal Innovations

Herstatt, Cornelius; Tiwari, Rajnish

India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R&D capabilities. At the same time, several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of innovation at work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions.

Details

Published by: Springer

Publication Date: 2018-07-04

Format: Paperback

ISBN-13: 9783319835099

DOI: 10.1007/978-3-319-46392-6

Dimensions: 235cm x155cm

Pages: 254