Management for Professionals: Concepts, Business Models and Cases

Herbes, Carsten; Friege, Christian

This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or online marketing the key to success?

Answers to these and many other questions can be found in this volume, which gathers contributions from leading researchers and respected practitioners. Employing an easy-to-follow, clearly structured format, it combines the latest research results and concrete case studies to help readers understand the fundamentals of marketing for renewable energies and new business models from different countries.

Details

Published by: Springer

Publication Date: 2018-05-12

Format: Paperback

ISBN-13: 9783319835181

DOI: 10.1007/978-3-319-46427-5

Dimensions: 235cm x155cm

Pages: 397