Marketing and American Consumer Culture: A Cultural Studies Analysis

Berger, Arthur Asa

This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society.  It is written in an accessible style and has numerous drawings by the author to give it more visual interest.

Details

Published by: Palgrave Macmillan

Publication Date: 2018-07-18

Format: Paperback

ISBN-13: 9783319837123

DOI: 10.1007/978-3-319-47328-4

Dimensions: 210cm x148cm

Pages: 164