{"product_id":"9783319847320","title":"Value in a Digital World: How to assess business models and measure value in a digital world","description":"\u003ch1\u003eValue in a Digital World: How to assess business models and measure value in a digital world\u003c\/h1\u003e \u003ch2\u003eLópez Lubián, Francisco J.; Esteves, José\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eAn in-depth examination of the concept of value in a  digital world, an analysis of a range of digital business models and a  framework for assessing the value of digital businesses.\u003cbr\u003e\u003c\/p\u003e  \u003cp\u003eAssessing the value of traditional business was easy. There  are hard, well tested metrics and tangible, measurable assets you can  literally kick the tyres of. But how do you measure the value of something  that consists of little more than bits of information, brand awareness and a  compelling idea?\u003c\/p\u003e  \u003cp\u003eIn the winner takes all digital world how do you know if  this idea is one that will attract billions of dedicated users or a few  thousand fleeting trialists?\u003c\/p\u003e  \u003cp\u003eAnd, most importantly, how do you assess whether any given  business model is robust enough to make billions or flawed in a way that will  lose millions?\u003c\/p\u003e  Lopez Lubian and Esteves look at what economic value means  in a digital world, and argue for a shift from traditional value metrics to  digital value metrics. Through high profile case studies they examine the  process of valuation in the digital world – examining the challenges of making  objective judgments from subjective information and how to assess the value of  data.\u003cp\u003e\u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e\u003cp\u003eNext they analyse in depth a number of different digital  business models from the perspective of delivering value to investors,  stakeholders and society at large. Finally they present a framework model for  assessing value in digital business.  \u003cbr\u003e\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2018-05-23\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783319847320\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-319-51750-6\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 168\u003c\/p\u003e ","brand":"Springer International Publishing","offers":[{"title":"Default Title","offer_id":47697706844300,"sku":"9783319847320","price":34.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783319847320.jpg?v=1776778861","url":"https:\/\/lateknightbooks.com\/products\/9783319847320","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}