{"product_id":"9783319899565","title":"AI in Marketing, Sales and Service: How Marketers without a Data Science Degree can use AI, Big Data and Bots","description":"\u003ch1\u003eAI in Marketing, Sales and Service: How Marketers without a Data Science Degree can use AI, Big Data and Bots\u003c\/h1\u003e \u003ch2\u003eGentsch, Peter\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eAI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThis book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level.\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003eWith interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you:\u003c\/p\u003e\n\n\u003cul\u003e  \u003cli\u003ehow customer and market      potential can be automatically identified and profiled;\u003c\/li\u003e  \u003cli\u003ehow media planning can be      intelligently automated and optimized with AI and Big Data;\u003c\/li\u003e  \u003cli\u003ehow (chat)bots and digital      assistants can make communication between companies and consumers more      efficient and smarter;\u003c\/li\u003e  \u003cli\u003ehow you can optimize      Customer Journeys based on Algorithmics and AI; and\u003c\/li\u003e  \u003cli\u003ehow to conduct market      research in more efficient and smarter way.\u003c\/li\u003e \u003c\/ul\u003e A decade from now, all businesses will be AI businesses – Gentsch shows you how to make sure yours makes that transition better than your competitors.\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2018-11-07\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783319899565\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-319-89957-2\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 271\u003c\/p\u003e ","brand":"Springer Gabler","offers":[{"title":"Default Title","offer_id":47525712887948,"sku":"9783319899565","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783319899565.jpg?v=1776026457","url":"https:\/\/lateknightbooks.com\/products\/9783319899565","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}