Springer Climate: Social Values, Lifestyles, and Consumer Dynamics in an Emerging Megacity

Meyer-Ohlendorf, Lutz

This study transcends the homogenizing (inter-)national level of argumentation (‘rich’ versus ‘poor’ countries), and instead looks at a sub-national level in two respects: (1) geographically it focuses on the rapidly growing megacity of Hyderabad; (2) in socio-economic terms the urban population is disaggregated by taking a lifestyle typology approach. For the first time, the lifestyle concept – traditionally being used in affluent consumer societies – is applied to a dynamically transforming and socially heterogeneous urban society. Methodically, the author includes India-specific value orientations as well as social practices as markers of social structural differentiation. The study identifies differentials of lifestyle-induced GHG emissions (carbon footprints) and underlines the ambiguity of a purely income based differentiation with regard to the levels of contribution to the climate problem.

Details

Published by: Springer

Publication Date: 2018-12-01

Format: Hardcover

ISBN-13: 9783319966694

DOI: 10.1007/978-3-319-96670-0

Dimensions: 235cm x155cm

Pages: 271