Extensive overview of all aspects of trade show and convention management from the perspective of scientists, operators, exhibitors, associations and service contractors. The articles especially focus on strategic and operative decision making problems. The reader gains perspectives, approaches to solutions and recommendations on the whole process in decision making.
The conceptualization of succesful trade shows and conventions is demonstrated by numerous best practices.

Prof. Manfred Kirchgeorg is Head of the Department of Marketing Management at the HHL Leipzig Graduate School of Management.
Werner M. Dornscheidt is CEO & President of Messe Düsseldorf Group.
Wilhelm Giese is former CEO & President of Messe Düsseldorf Group.
Dr. Norbert Stoeck is Practice Group Manager at Roland Berger Strategy Consultants.