From Customer Retention to a Holistic Stakeholder Management System: Living a Vision

Huber, Margit; O'Gorman, Susanne

Being the fourth in the series on Stakeholder Management books, the current volume looks back at the beginnings of Stakeholder Management and how it has since developed into a fully-fledged system over the last 20 years. It also highlights the importance of a benchmarking database generated from several thousand case studies for comparing businesses.

Furthermore, international case studies look at the application of Stakeholder Management in a wide array of industries such as the automotive, public and hospitality sector as well as the consumer market. The reader benefits from a well-rounded account of articles that explain the entire process from data collection to implementation of actions derived from result analysis.

Details

Published by: Springer

Publication Date: 2008-02-11

Format: Hardcover

ISBN-13: 9783540774297

DOI: 10.1007/978-3-540-77430-3

Dimensions: 235cm x155cm

Pages: 203