{"product_id":"9783540776352","title":"Leading Pharmaceutical Innovation: Trends and Drivers for Growth in the Pharmaceutical Industry","description":"\u003ch1\u003eLeading Pharmaceutical Innovation: Trends and Drivers for Growth in the Pharmaceutical Industry\u003c\/h1\u003e \u003ch2\u003eGassmann, Oliver; Reepmeyer, Gerrit; von Zedtwitz, Maximilian\u003c\/h2\u003e \u003cp\u003ePharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R\u0026amp;D, and new forms of cooperation and internationalization, such as open innovation in the early phases of R\u0026amp;D. Our findings are illustrated by cases from Europe, the US, and Asia.   \u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2008-03-03\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783540776352\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-540-77636-9\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 186\u003c\/p\u003e ","brand":"Springer Berlin Heidelberg","offers":[{"title":"Default Title","offer_id":46412085067916,"sku":"9783540776352","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783540776352.jpg?v=1772027050","url":"https:\/\/lateknightbooks.com\/products\/9783540776352","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}