{"product_id":"9783642084591","title":"Optimal Bundling: Marketing Strategies for Improving Economic Performance","description":"\u003ch1\u003eOptimal Bundling: Marketing Strategies for Improving Economic Performance\u003c\/h1\u003e \u003ch2\u003eFuerderer, Ralph; Herrmann, Andreas; Wuebker, Georg\u003c\/h2\u003e \u003cp\u003eScientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2010-12-09\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003e ISBN-10: 9783642084591\u003c\/p\u003e \u003cp\u003eISBN-13: 9783642084591\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-662-09119-7\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 299\u003c\/p\u003e ","brand":"Springer","offers":[{"title":"Default Title","offer_id":44358596460684,"sku":"9783642084591","price":153.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783642084591.jpg?v=1755109314","url":"https:\/\/lateknightbooks.com\/products\/9783642084591","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}