{"product_id":"9783642380907","title":"SpringerBriefs in Business","description":"\u003ch1\u003eSpringerBriefs in Business\u003c\/h1\u003e \u003ch2\u003eShin, Kwang-Yong\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company’s present situation and the practice of IMC strategy. Second, according to the different characteristics of each organization, it provides various IMC organization structures, such as linear structure Model l, a virtual network and centralized type that focuses on individual interest, external types of the IMC organizational structures Model, etc., and suggestions for further study are also presented.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2013-06-17\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783642380907\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-642-38091-4\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 148\u003c\/p\u003e ","brand":"Springer Berlin Heidelberg","offers":[{"title":"Default Title","offer_id":47671503388812,"sku":"9783642380907","price":44.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783642380907.jpg?v=1776516388","url":"https:\/\/lateknightbooks.com\/products\/9783642380907","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}