Inside this book readers will discover what inspires people to leave behind certainty to pursue a vision of creativity and entrepreneurship. This book explores entrepreneurship through the lens of human behavior, addressing such factors as creative vision, drive, reflection, action, passion, teamwork, achievement, commitment and, significantly, personal values are some of the major elements. It includes the inspiring stories of 60 entrepreneurs and entrepreneurial executives from Europe and North America. It also features a wide range of case studies, from solo entrepreneurs to fast-growing ventures, from entrepreneurial CEO’s to creative leaders in the public sector. These entrepreneurs’ stories show how mutually beneficial results can be created when the pursuit of profits is balanced with the interdependent needs of individuals, the community, and the planet. Within this book, readers will find the secrets of success.