{"product_id":"9783642425172","title":"The Seven Principles of WOM and Buzz Marketing: Crossing the Tipping Point","description":"\u003ch1\u003eThe Seven Principles of WOM and Buzz Marketing: Crossing the Tipping Point\u003c\/h1\u003e \u003ch2\u003eMourdoukoutas, Panos; Siomkos, George J.\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhy are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz? Panos Mourdoukoutas and George J Siomkos provide the answers!\u003c\/p\u003e\n\u003cp\u003eThe transformation of a desire for a product into an \"epidemic\" was, is and will always be the dream of each and every marketer. For some marketers this dream becomes reality. For others it remains simply a fantasy. \"The Seven Principles of WOM and Buzz Marketing\" offers the essential tools – seven simple steps – to launch an effective WOM and buzz campaign that helps products to cross the tipping point and to reach the mass market:\u003c\/p\u003e\n\u003cp\u003eBegin with the consumers\u003c\/p\u003e\n\u003cp\u003eBe innovative\u003c\/p\u003e\n\u003cp\u003eTarget the right group\u003c\/p\u003e\n\u003cp\u003eCreate the right message\u003c\/p\u003e\n\u003cp\u003eFind the right environment\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2014-10-12\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783642425172\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-642-02109-1\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 104\u003c\/p\u003e ","brand":"Springer Berlin Heidelberg","offers":[{"title":"Default Title","offer_id":45587562365068,"sku":"9783642425172","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783642425172.jpg?v=1779056537","url":"https:\/\/lateknightbooks.com\/products\/9783642425172","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}