{"product_id":"9783642428180","title":"Design Thinking Research Studying Co-Creation in Practice","description":"\u003ch3\u003eUnderstanding Innovation\u003c\/h3\u003e\u003ch1\u003eDesign Thinking Research\u003c\/h1\u003e\u003ch2\u003eStudying Co-Creation in Practice\u003c\/h2\u003e\u003ch3\u003eHasso Plattner | Christoph Meinel | Larry Leifer\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Information Management\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003eThis book summarizes the results of the second year in the \u003ci\u003eDesign Thinking Research \u003c\/i\u003eProgram, a joint venture of Stanford University in Palo Alto and Hasso Plattner Institute in Potsdam. The authors have taken a closer look at the issue of co-creation from different points-of-view. The concept of co-creation can also be applied to the phase in which new ideas and related thought start to influence companies, the economy, our culture, and society. The perpetual pursuit for inventions, new creations and innovations is inherent in human nature. The concept behind co-creation may sound simple, however, it is both an essential element of Design Thinking and highly complex. It is about creating positive synergies for all parties involved.\u003c\/p\u003e\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e23 February 2014\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eSpringer Berlin Heidelberg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eSpringer\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9783642428180\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e280\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Springer Berlin Heidelberg","offers":[{"title":"Default Title","offer_id":49939707429004,"sku":"9783642428180","price":152.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783642428180.jpg?v=1783013714","url":"https:\/\/lateknightbooks.com\/products\/9783642428180","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}