{"product_id":"9783658015954","title":"Handel und Internationales Marketing Retailing and International Marketing: Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats","description":"\u003ch1\u003eHandel und Internationales Marketing Retailing and International Marketing: Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats\u003c\/h1\u003e \u003ch2\u003eBerg, Bettina\u003c\/h2\u003e \u003cp\u003eMarketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts. Addressing these issues, Bettina Berg analyzes first whether corporate reputation and retail store equity have a reciprocal relationship in determining store loyalty. Second, she evaluates whether retail brand equity or store accessibility provides a greater contribution to store loyalty across different local competitive situations. Third, she investigates whether perceptions of format specific core attributes differ in their impact on the brand building process in saturated and emerging markets.​\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer Gabler\u003c\/p\u003e \u003cp\u003ePublication Date: 2013-09-16\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783658015954\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-658-01596-1\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 180\u003c\/p\u003e ","brand":"Springer Fachmedien Wiesbaden","offers":[{"title":"Default Title","offer_id":47672569168012,"sku":"9783658015954","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783658015954.jpg?v=1776524468","url":"https:\/\/lateknightbooks.com\/products\/9783658015954","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}