{"product_id":"9783658023645","title":"European Advertising Academy: The Changing Roles of Advertising","description":"\u003ch1\u003eEuropean Advertising Academy: The Changing Roles of Advertising\u003c\/h1\u003e \u003ch2\u003eRosengren, Sara; Dahlén, Micael; Okazaki, Shintaro\u003c\/h2\u003e \u003cp\u003e​Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer Gabler\u003c\/p\u003e \u003cp\u003ePublication Date: 2013-06-12\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783658023645\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-658-02365-2\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 407\u003c\/p\u003e ","brand":"Springer Fachmedien Wiesbaden","offers":[{"title":"Default Title","offer_id":47388024635532,"sku":"9783658023645","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783658023645.jpg?v=1775756837","url":"https:\/\/lateknightbooks.com\/products\/9783658023645","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}