{"product_id":"9783658057206","title":"Innovation in a High Technology B2B Context: Exploring Supply Networks, Processes and Management","description":"\u003ch1\u003eInnovation in a High Technology B2B Context: Exploring Supply Networks, Processes and Management\u003c\/h1\u003e \u003ch2\u003eMöhring, Monika Maria\u003c\/h2\u003e \u003cp\u003eInvestment goods and services require the particular acceptance of buying, technical and strategic departments in customer organisations. The empirical evidence of large scale consumer (B2C) studies therefore bear no validity for B2B decision scenarios in large corporations. Monika Maria Möhring draws on deep insight in an industry-leading multinational corporation's automation, IT, MRO, warehousing and process innovation projects. She scrutinises the build-up and optimisation of sustainable supply relationships. This book depicts the idea, testing, and use of a comprehensive research agenda and methodology for value networks and dyads therein. It introduces a diagnostic industry-proven scorecard and highlights its application for managerial governance of strategic supply chains.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer Gabler\u003c\/p\u003e \u003cp\u003ePublication Date: 2014-05-05\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783658057206\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-658-05721-3\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 291\u003c\/p\u003e ","brand":"Springer Fachmedien Wiesbaden","offers":[{"title":"Default Title","offer_id":46185801941132,"sku":"9783658057206","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783658057206.jpg?v=1775838099","url":"https:\/\/lateknightbooks.com\/products\/9783658057206","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}