{"product_id":"9783658081317","title":"European Advertising Academy: Extending the Boundaries of Advertising","description":"\u003ch1\u003eEuropean Advertising Academy: Extending the Boundaries of Advertising\u003c\/h1\u003e \u003ch2\u003eBanks, Ivana Bušljeta; De Pelsmacker, Patrick; Okazaki, Shintaro\u003c\/h2\u003e \u003cp\u003eAdvances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme “To Boldly Go... Extending the Boundaries of Advertising”. The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer Gabler\u003c\/p\u003e \u003cp\u003ePublication Date: 2014-12-08\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783658081317\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-658-08132-4\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 330\u003c\/p\u003e ","brand":"Springer Fachmedien Wiesbaden","offers":[{"title":"Default Title","offer_id":47401596911756,"sku":"9783658081317","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783658081317.jpg?v=1775795888","url":"https:\/\/lateknightbooks.com\/products\/9783658081317","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}