{"product_id":"9783658087876","title":"Staying the Consumption Course: Exploring the Individual Lock-in Process in Service Relationships","description":"\u003ch1\u003eStaying the Consumption Course: Exploring the Individual Lock-in Process in Service Relationships\u003c\/h1\u003e \u003ch2\u003eSchulte, Benjamin Krischan\u003c\/h2\u003e \u003cp\u003eBenjamin Krischan Schulte develops a process-model of consumer lock-in in service relationships by connecting three areas of research: path dependence, consumer behavior and service relationship marketing. He defines consumer lock-in as a situation of a potentially unaware inability to switch from or exit a consumption process due to entrenchment with increasing barriers on the individual and\/or social level. Switching barriers are elaborated as consumer lock-in mechanisms. The resulting process model is outlined and empirically examined in an explorative panel study of a service relationship process in higher education. The author´s findings support the presence of consumer lock-in in services as an idiosyncratic process of gradual entrapment. The phenomenon has relevance for researchers and practitioners in complex service relationships, where lock-in was found to be a likely occurrence but difficult to grasp.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer Gabler\u003c\/p\u003e \u003cp\u003ePublication Date: 2015-02-20\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783658087876\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-658-08788-3\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 228\u003c\/p\u003e ","brand":"Springer Fachmedien Wiesbaden","offers":[{"title":"Default Title","offer_id":47675879719052,"sku":"9783658087876","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783658087876.jpg?v=1776544978","url":"https:\/\/lateknightbooks.com\/products\/9783658087876","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}