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Based on multiple case study analysis, focusing on scalable service innovation, the present study provides a practical process model that shall serve telecommunication companies as a guideline while conducting strategic cross-industry innovation projects. The findings also pay attention to characteristics in cross-industry collaboration, organizational preconditions and strategic deliberations and postulate propositions for present theoretical innovation process models.
Published by: Springer Gabler
Publication Date: 2015-02-20
Format: Paperback
ISBN-13: 9783658088262
DOI: 10.1007/978-3-658-08827-9
Dimensions: 210cm x148cm
Pages: 190