{"product_id":"9783658124380","title":"Innovatives Markenmanagement: An Empirical Study on Facebook Users’ Attachment to Brand Pages","description":"\u003ch1\u003eInnovatives Markenmanagement: An Empirical Study on Facebook Users’ Attachment to Brand Pages\u003c\/h1\u003e \u003ch2\u003eKleine-Kalmer, Barbara\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eBarbara Kleine-Kalmer\nanalyses the impact of branding in social networks and introduces the\nconstruct of brand page attachment. On the basis of a comprehensive quantitative\nstudy she validates the construct as relevant for user behavior and\ninvestigates which instruments and antecedents influence brand page attachment.\nThrough these conceptually and empirically profound analyses, the author\ndetects interesting implications for the management of brands in the context of\nsocial media.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer Gabler\u003c\/p\u003e \u003cp\u003ePublication Date: 2016-01-29\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783658124380\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-658-12439-7\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 239\u003c\/p\u003e ","brand":"Springer Fachmedien Wiesbaden","offers":[{"title":"Default Title","offer_id":47401586950284,"sku":"9783658124380","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783658124380.jpg?v=1775795515","url":"https:\/\/lateknightbooks.com\/products\/9783658124380","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}