Business Analytics: With a Particular Focus on the Influences of Cultural Determinants

Fraß, Alexander

This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China. In addition, Schwartz's individual level value theory is introduced as a beneficial operationalisation approach to cultural marketing. So, values are modelled as exogenous variables in order to show which ones are really causal. A total of 301 Chinese workshop customers were surveyed to assess the critical success factors of after-sales services via partial least squares structural equation modelling. After-sales services have become very important in the automobile industry. However, this area has not been sufficiently researched, particularly with regard to China, the most important car market globally. 

Details

Published by: Springer Gabler

Publication Date: 2016-06-16

Format: Paperback

ISBN-13: 9783658143664

DOI: 10.1007/978-3-658-14367-1

Dimensions: 210cm x148cm

Pages: 317