{"product_id":"9783658143664","title":"Business Analytics: With a Particular Focus on the Influences of Cultural Determinants","description":"\u003ch1\u003eBusiness Analytics: With a Particular Focus on the Influences of Cultural Determinants\u003c\/h1\u003e \u003ch2\u003eFraß, Alexander\u003c\/h2\u003e \u003cp\u003eThis paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China. In addition, Schwartz's individual level value theory is introduced as a beneficial operationalisation approach to cultural marketing. So, values are modelled as exogenous variables in order to show which ones are really causal. A total of 301 Chinese workshop customers were surveyed to assess the critical success factors of after-sales services via partial least squares structural equation modelling. After-sales services have become very important in the automobile industry. However, this area has not been sufficiently researched, particularly with regard to China, the most important car market globally. \u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer Gabler\u003c\/p\u003e \u003cp\u003ePublication Date: 2016-06-16\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783658143664\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-658-14367-1\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 317\u003c\/p\u003e ","brand":"Springer Fachmedien Wiesbaden","offers":[{"title":"Default Title","offer_id":45588591902860,"sku":"9783658143664","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783658143664.jpg?v=1776005468","url":"https:\/\/lateknightbooks.com\/products\/9783658143664","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}