Strategy and Success Factors of Business Schools

Adam, Anne Kathrin

Anne Kathrin Adam conducts several empirical analyses to gain insights into the characteristics of institutional goals and strategy as well as the relationship between goals, strategy, and factors of success of business schools. The author gives an overview of the content of mission statements, strategic profiles of 521 U.S. AACSB-accredited business schools, and the importance of various factors of influence on selected dimensions of market success. Her findings stress the importance of setting a clear strategic focus.

Details

Published by: Springer Gabler

Publication Date: 2016-07-08

Format: Paperback

ISBN-13: 9783658145187

DOI: 10.1007/978-3-658-14519-4

Dimensions: 210cm x148cm

Pages: 262