Conference Proceedings Trends in Business Communication 2016

Becker, Timo; Schneckenleitner, Peter; Reitberger, Wolfgang; Brunner-Sperdin, Alexandra

These proceedings focus on selected aspects of the current and upcoming trends in business communication. In detail the included scientific papers analyse and describe communication processes in the fields of sports, finance, culture, politics, brand management and corporate communications. The variety of the papers delivers added value for both scholars and practitioners. This book is the documentation of the symposium “Trends in Business Communication”, which took place at the University of Applied Sciences in Kufstein, Tyrol. 

Details

Published by: Springer Gabler

Publication Date: 2017-02-08

Format: Paperback

ISBN-13: 9783658172534

DOI: 10.1007/978-3-658-17254-1

Dimensions: 210cm x148cm

Pages: 194