{"product_id":"9783658206710","title":"Familienunternehmen und KMU: Familiy Firm Identification and its Effects on Job Seekers’ Perceptions about a Potential Employer","description":"\u003ch1\u003eFamilienunternehmen und KMU: Familiy Firm Identification and its Effects on Job Seekers’ Perceptions about a Potential Employer\u003c\/h1\u003e \u003ch2\u003eWolf, Sandra\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eSandra Wolf develops a better understanding of the importance of clearly communicating family influence. She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. An experiment with 543 students in Germany and Switzerland is carried out to empirically test the derived hypothesis. The results highlight two important findings. Firstly, the importance of a family firm tagline as well as the family name as brand elements are able to signal \"family firm\" and this helps potential employees to immediately categorize the potential employer. Secondly, a positive relationship between the identification of a family firm and applicant attraction was confirmed as to that the relationship is serially mediated by perceived brand authenticity and perceived benevolence.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer Gabler\u003c\/p\u003e \u003cp\u003ePublication Date: 2018-01-17\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783658206710\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-658-20672-7\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 163\u003c\/p\u003e ","brand":"Springer Fachmedien Wiesbaden","offers":[{"title":"Default Title","offer_id":47674052444300,"sku":"9783658206710","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783658206710.jpg?v=1776533020","url":"https:\/\/lateknightbooks.com\/products\/9783658206710","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}