Forschungs-/Entwicklungs-/Innovations-Management: Experimental Studies on Perceived Quality

Cowen-Elstner, Christine

Based on two experimental studies Christine Cowen-Elstner explores the possibilities of influencing the sensory product perception and thereby also the perceived product quality. The results of her studies not only show that this influence is happening but also that the expectation and experience of an individual play a crucial role in this context. Based on these findings she then develops recommendations for product design and communication.

Details

Published by: Springer Gabler

Publication Date: 2018-03-08

Format: Paperback

ISBN-13: 9783658212056

DOI: 10.1007/978-3-658-21206-3

Dimensions: 210cm x148cm

Pages: 218