{"product_id":"9783658215194","title":"Handel und Internationales Marketing Retailing and International Marketing: Three Essays on Domestic and International Growth Strategies with Online Retailing","description":"\u003ch1\u003eHandel und Internationales Marketing Retailing and International Marketing: Three Essays on Domestic and International Growth Strategies with Online Retailing\u003c\/h1\u003e \u003ch2\u003eSchu, Matthias\u003c\/h2\u003e \u003cp\u003eMatthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization process of online retailers. New insights for retail research and management are presented and contribute to existing knowledge; the study is valuable for academic researchers and for practitioners who are interested in a thorough analysis of online retailing from a strategic and theoretical perspective. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer Gabler\u003c\/p\u003e \u003cp\u003ePublication Date: 2018-05-09\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783658215194\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-658-18215-1\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 136\u003c\/p\u003e ","brand":"Springer Fachmedien Wiesbaden","offers":[{"title":"Default Title","offer_id":47672571003020,"sku":"9783658215194","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783658215194.jpg?v=1776524487","url":"https:\/\/lateknightbooks.com\/products\/9783658215194","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}