{"product_id":"9783658247034","title":"BestMasters: How Objective Marketing Indicants Can Complement Firm Valuations","description":"\u003ch1\u003eBestMasters: How Objective Marketing Indicants Can Complement Firm Valuations\u003c\/h1\u003e \u003ch2\u003eKemsa, Dominik\u003c\/h2\u003e \u003cp\u003eDominik Kemsa develops a comprehensive framework to objectively assess a firm’s position with respect to Marketing Excellence (MEXC). Drawing on resource-based theory MEXC is conceptualized as a holistic framework of capabilities, which can be the source of sustained competitive advantage and concomitant superior firm performance. Conducting a large-scale literature review and synthesizing the findings from different research areas, this book finds that MEXC can be measured with the help of a set of 25 secondary data indicants, which are aggregated to a MEXC dashboard.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer Gabler\u003c\/p\u003e \u003cp\u003ePublication Date: 2019-01-31\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783658247034\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-658-24704-1\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 125\u003c\/p\u003e ","brand":"Springer Fachmedien Wiesbaden","offers":[{"title":"Default Title","offer_id":47409352343692,"sku":"9783658247034","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783658247034.jpg?v=1775835011","url":"https:\/\/lateknightbooks.com\/products\/9783658247034","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}