Advances in Advertising Research X Multiple Touchpoints in Brand Communication
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Advances in Advertising Research X Multiple Touchpoints in Brand Communication
Sale price
$116.99
Regular price $129.99
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European Advertising Academy
Advances in Advertising Research X
Multiple Touchpoints in Brand Communication
Enrique Bigne | Sara Rosengren
Psychology / Industrial & Organizational Psychology
Publication in the field of economic sciences
Collection of essays on advertising, communication, marketing and media management
Essays on advertising effectiveness
Enrique Bigne is Professor of Marketing at the University of Valencia, Spain.
Sara Rosengren is Professor of Marketing and Retailing at the Stockholm School of Economics, Sweden.
| Publication Date: | 15 October 2019 |
| Publisher: | Springer Fachmedien Wiesbaden |
| Imprint: | Springer Gabler |
| ISBN-13: | 9783658248772 |
| Format: | Hardback |
| Page Count: | 240 |