Organisationskommunikation: Strategic Communication in Civil Society Organizations

Oliveira, Evandro

By understanding the ontogenesis of NGOs as civil society organizations from a historical-anthropological, communicational, sociological, economical and managerial perspective, Evandro Oliveira outlines the Instigatory Theory of NGO Communication (ITNC). This proposes the ontological principles, an applied conceptual model and a cybernetic operational model for understanding and managing communication at NGOs. Those models were tested using a mixed-method research design. 

Details

Published by: Springer VS

Publication Date: 2019-06-06

Format: Paperback

ISBN-13: 9783658268572

DOI: 10.1007/978-3-658-26858-9

Dimensions: 240cm x168cm

Pages: 262