Markt- und Unternehmensentwicklung Markets and Organisations: A Service Systems Perspective for Management

Genennig, Stefan Michael

Stefan Michael Genennig explores digitization-enabled innovation with a service systems perspective. First, the author contributes to understanding the alterations in service systems brought about by digitization and the role of human agents. Based on this grounding, he develops a method for the integration of digital technologies for service innovation and designs a tool for the development of digitization-enabled value propositions. The findings provide valuable insights for managers aiming to integrate digital technologies for innovation, and add to service science.

Details

Published by: Springer Gabler

Publication Date: 2019-12-11

Format: Paperback

ISBN-13: 9783658287184

DOI: 10.1007/978-3-658-28719-1

Dimensions: 210cm x148cm

Pages: 241