{"product_id":"9783658310141","title":"The Cultural Influence on Mass Customization","description":"\u003ch1\u003eThe Cultural Influence on Mass Customization\u003c\/h1\u003e \u003ch2\u003eWabia, Carolin\u003c\/h2\u003e \u003cp\u003eThis thesis empirically proofs a cultural influence on mass customization ‐ the personalization of mass products towards individual tastes - a topic of increasing importance in today’s international markets. Based on quantitative research, the author observes differences in preferences among German and Chinese participants for varying product groups and mass customization stages. Contrasts in willingness‐to‐pay for mass‐customized goods are explored and the investigated cultural influence is attributed to specific cultural dimensions.\u003c\/p\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e       \u003c\/div\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer Gabler\u003c\/p\u003e \u003cp\u003ePublication Date: 2020-08-12\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783658310141\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-658-31015-8\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 218\u003c\/p\u003e ","brand":"Springer Fachmedien Wiesbaden","offers":[{"title":"Default Title","offer_id":45589600632972,"sku":"9783658310141","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783658310141.jpg?v=1776792563","url":"https:\/\/lateknightbooks.com\/products\/9783658310141","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}