Sustainable Management, Wertschöpfung und Effizienz

Bucur-Teodorescu, Ioana

The study on the impact of the digital consumer's emotional intelligence based on the moral values promoted in e-business presents an actual interdisciplinary topic in the context of the digital age. The research proposes an original approach to e-business and digital consumer in terms of moral values and emotional intelligence. The Internet has positive effects on consumers and organizations when it is used properly to improve the quality of life. New consumers are more selective, receptive and interested in new technologies. Digital consumers have the opportunity to get informed quickly about products/services offers and e-business provides a simplified acquisition process through diversity and accessibility.

Details

Published by: Springer Gabler

Publication Date: 2021-02-26

Format: Paperback

ISBN-13: 9783658329648

DOI: 10.1007/978-3-658-32965-5

Dimensions: 210cm x148cm

Pages: 247