{"product_id":"9783658346256","title":"Corporate Communications In Restructuring Phases: Successfully shaping change with strategic communication","description":"\u003ch1\u003eCorporate Communications In Restructuring Phases: Successfully shaping change with strategic communication\u003c\/h1\u003e \u003ch2\u003eGartner, Ulrich\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cdiv\u003eThis book provides those responsible in communication, management and human resources with a practical guide for professional internal and external communication of restructuring programs in companies. From cost-cutting measures to downsizing to the closure of entire locations: changing economic framework conditions and the associated changes are not only an operational challenge, they also require intelligent communication. If this fails, long-term costs through collateral damage such as declining employee motivation or loss of reputation can wipe out the short-term savings.\u003c\/div\u003e\u003cdiv\u003eThis book shows in a compact way how you can identify key stakeholders, define communicative goals and develop the infrastructure, content and instruments with which you can strategically achieve these goals.\u003c\/div\u003e\u003cdiv\u003eThe author gives concrete tips, describes concrete procedures and asks targeted questions for success in difficult times.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2021-10-23\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783658346256\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-658-34626-3\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 157\u003c\/p\u003e ","brand":"Springer Fachmedien Wiesbaden","offers":[{"title":"Default Title","offer_id":47531340103820,"sku":"9783658346256","price":62.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783658346256.jpg?v=1776052460","url":"https:\/\/lateknightbooks.com\/products\/9783658346256","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}