{"product_id":"9783658360597","title":"Green Branding: Basics, Success Factors And Instruments For Sustainable Brand And Innovation Management","description":"\u003ch1\u003eGreen Branding: Basics, Success Factors And Instruments For Sustainable Brand And Innovation Management\u003c\/h1\u003e \u003ch2\u003eErrichiello, Oliver; Zschiesche, Arnd\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe book analyzes the success factors of ecological and social brands and offers insights into the strategies of modern corporations, family businesses and social enterprises. What are the characteristics of successful \"green brands\" in the long term? How can they be effectively developed, managed and communicated? \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eBased on business administration, brand sociology and social psychology, the authors describe overarching structural features and demonstrate solutions step by step using concrete examples. Experiences in the development and Europe-wide implementation of the green brand \"wooden radio\" form the basis for numerous recommendations that can be directly implemented. The reader receives clear analysis and implementation tools to anchor already existing sustainable brands in daily business and to develop young brands in a planned manner. The 2nd edition has been extensively revised and supplemented with current examples.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eInspiring for allwho want to make green brands strong. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eTranslated with www.DeepL.com\/Translator (free version)\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2022-03-15\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783658360597\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-658-36060-3\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 147\u003c\/p\u003e ","brand":"Springer Fachmedien Wiesbaden","offers":[{"title":"Default Title","offer_id":46920556019852,"sku":"9783658360597","price":71.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783658360597.jpg?v=1774536448","url":"https:\/\/lateknightbooks.com\/products\/9783658360597","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}