{"product_id":"9783658385279","title":"B2B eCommerce: Basics, Business Models and Best Practices in Business-to-Business Online Trade","description":"\u003ch1\u003eB2B eCommerce: Basics, Business Models and Best Practices in Business-to-Business Online Trade\u003c\/h1\u003e \u003ch2\u003eHeinemann, Gerrit\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.\u003c\/p\u003e\u003cbr\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2022-11-12\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783658385279\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-658-38528-6\u003c\/p\u003e \u003cp\u003eDimensions: 240cm x168cm\u003c\/p\u003e \u003cp\u003ePages: 205\u003c\/p\u003e ","brand":"Springer Fachmedien Wiesbaden","offers":[{"title":"Default Title","offer_id":44523062952076,"sku":"9783658385279","price":89.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783658385279.jpg?v=1776084581","url":"https:\/\/lateknightbooks.com\/products\/9783658385279","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}