{"product_id":"9783658394752","title":"Consumer Behavior: Understanding Consumers– Designing Marketing Activities","description":"\u003ch1\u003eConsumer Behavior: Understanding Consumers– Designing Marketing Activities\u003c\/h1\u003e \u003ch2\u003eHoffmann, Stefan; Akbar, Payam\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDetailed textbook with a focus on consumer behavior research\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003eThis textbook addresses the central question of whether and in what way advertising has a lasting influence on the purchase decision process. For this purpose, it takes a look at the focus of consumer behavior and market research. In the course of this, the work conveys the basics of consumer behaviour in a comprehensible and clear language. \u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003eWhy is the shopping cart fuller than planned? Why does everyone want the latest smartphone so badly? The authors Stefan Hoffmann and Payam Akbar address the following topics in their book \"Consumer Behaviour\":\u003c\/p\u003e\n\n\u003col\u003e\n\u003cli\u003eThey      begin with the understanding of the term and briefly outline the      theoretical as well as methodological approach to consumer behaviour.\u003c\/li\u003e\n\u003cli\u003eThey      then discuss influences on consumer behaviour, which take place first and      foremost within us: Motivation, emotion and cognition as well as attitude      and decision.\u003c\/li\u003e\n\u003cli\u003eThey      then show that behaviour differs systematically between different consumer      groups. For this purpose, they consider influences from the social,      physical and media environment.\u003c\/li\u003e\n\u003cli\u003eAt      the end of the consumer behavior book, they illustrate how buying behavior      is embedded in general societal developments and thus constantly changes      over time.\u003c\/li\u003e\n\u003c\/ol\u003e \u003cp\u003eThis second edition of the book has been revised and updated by the authors.\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eClear textbook for exam preparation with many practical aids\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003eThe Consumer Behavior textbook is intended for students in the following disciplines:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e Business      Administration\u003c\/li\u003e\n\u003cli\u003ePsychology\u003c\/li\u003e\n\u003cli\u003eCommunications      \u003c\/li\u003e\n\u003cli\u003eRelated      disciplines\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eIt follows a consistent didactic concept: as a reader, you observe the fictional characters Lea and Ben in numerous consumption situations. In this way, you get to know essential theories and models in a lively way and close to everyday life. The following elements also help you to quickly grasp and effectively learn the contents of the textbook \"Consumer Behaviour\":\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eCase      studies\u003c\/li\u003e\n\u003cli\u003eDescriptions      of relevant studies\u003c\/li\u003eQR      codes to video content (e.g. videos and websites)\u003c\/ul\u003e \u003cp\u003eThis makes this book ideal for reviewing lectures and preparing for exams. At the end of each chapter you will find questions for self-monitoring and recommended reading.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2023-01-04\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783658394752\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-658-39476-9\u003c\/p\u003e \u003cp\u003eDimensions: 240cm x168cm\u003c\/p\u003e \u003cp\u003ePages: 187\u003c\/p\u003e ","brand":"Springer Fachmedien Wiesbaden","offers":[{"title":"Default Title","offer_id":46034043601036,"sku":"9783658394752","price":89.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783658394752.jpg?v=1776085774","url":"https:\/\/lateknightbooks.com\/products\/9783658394752","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}