European Advertising Academy: Communicating, Designing and Consuming Authenticity and Narrative

Vignolles, Alexandra; Waiguny, Martin K.J.

This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research. This volume is intended to academic, professional and student readership.

Details

Published by: Springer Gabler

Publication Date: 2023-04-11

Format: Hardcover

ISBN-13: 9783658404284

DOI: 10.1007/978-3-658-40429-1

Dimensions: 210cm x148cm

Pages: 366