{"product_id":"9783658405533","title":"Handel und Internationales Marketing Retailing and International Marketing: A Differentiated Analysis on Social Presence and Privacy Calculus","description":"\u003ch1\u003eHandel und Internationales Marketing Retailing and International Marketing: A Differentiated Analysis on Social Presence and Privacy Calculus\u003c\/h1\u003e \u003ch2\u003eRöding, Tobias\u003c\/h2\u003e \u003cp\u003eIn this book, Tobias Röding addresses the topic of technology use along different touchpoints in context of different services in retailing, both in offline and online retail, with a total of eight essays. In particular, the interaction of technology use and the frontline employee is also considered and a special focus is placed on aspects of data disclosure by customers. In this context, the essays concentrate in varying degrees on the social interaction between customer, frontline employee and a service-technology, as well as on the balancing of benefits and risks for the customer in a possible disclosure of personal information. Based on the essays' findings, implications for both practice and academia are provided..\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer Gabler\u003c\/p\u003e \u003cp\u003ePublication Date: 2023-01-11\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783658405533\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-658-40554-0\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 245\u003c\/p\u003e ","brand":"Springer Fachmedien Wiesbaden","offers":[{"title":"Default Title","offer_id":45584743727244,"sku":"9783658405533","price":89.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783658405533.jpg?v=1776524494","url":"https:\/\/lateknightbooks.com\/products\/9783658405533","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}