{"product_id":"9783658446772","title":"Springer Texts in Business and Economics: Strategy – Design – Digital Technology","description":"\u003ch1\u003eSpringer Texts in Business and Economics: Strategy – Design – Digital Technology\u003c\/h1\u003e \u003ch2\u003eWirtz, Bernd W.\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eIncreasing customer demands and innovations in digital sales require targeted management and flexible organisation of multiple sales channels. Multi-channel marketing can be used to achieve outstanding competitive advantages. This book provides a comprehensive and systematic overview of the fundamentals and management of multi-channel marketing. The book understands multi-channel marketing as an integrative marketing system with special consideration of digital technologies.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e“Multi-Channel-Marketing is with increasing frequency a key success factor for companies in competition for customers. Bernd Wirtz’ textbook provides a clearly patterned, incorporated and theoretically funded overview for this purpose. The author excellently succeeded in illustrating in a descriptive way the considerable complexity and breadth of applicability and contemporaneously establishing a high practical relevance.”\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eDr. Rainer Hillebrand, Member of the Supervisory Board Otto Group (2019-), Member of the \u003c\/strong\u003e\u003c\/em\u003eExecutive Board \u003cem\u003eof the Otto Group for Strategy, E-Commerce, Business Intelligence (1999-2019)\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem style=\"font-size:0.875rem\"\u003e“Wirtz examines the whole path down from theoretical basic knowledge of Multi-Channel-Marketing right up to the practical realization. This book is a needed approach which is at the same time a reference book for specific issues. The Wirtz’ is essential for everyone who is concerned with this highly topical subject in his studies or in practice already.”\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDr. Arno Mahlert,\u003c\/strong\u003e \u003cem\u003eChief Executive Officer Tchibo Holding AG (2004-2009), Member of the Board of Directors Peek\u0026amp;Cloppenburg KG and maxingvest AG\u003c\/em\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2025-09-29\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783658446772\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-658-44675-8\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 741\u003c\/p\u003e ","brand":"Springer Fachmedien Wiesbaden","offers":[{"title":"Default Title","offer_id":47671594549388,"sku":"9783658446772","price":98.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783658446772.jpg?v=1776518600","url":"https:\/\/lateknightbooks.com\/products\/9783658446772","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}