European Advertising Academy: Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability

Vignolles, Alexandra; Waiguny, Martin K.J.

This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art on advertising research. This volume is intended to academic, professional and student readership.

Details

Published by: Springer Gabler

Publication Date: 2024-08-02

Format: Hardcover

ISBN-13: 9783658447120

DOI: 10.1007/978-3-658-44713-7

Dimensions: 210cm x148cm

Pages: 274