{"product_id":"9783658453510","title":"Customer-Dominant Logic: Customer-Dominant Management as a New Target in Relationship Marketing","description":"\u003ch1\u003eCustomer-Dominant Logic: Customer-Dominant Management as a New Target in Relationship Marketing\u003c\/h1\u003e \u003ch2\u003eBruhn, Manfred; Saleschus, Maxim; Hadwich, Karsten\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book provides a structured overview of Customer-Dominant Logic and formulates fundamental principles that form the basis for a realignment of customer-oriented corporate management. Customer-Dominant Logic is an innovative marketing logic that consistently places the customer at the center of all business activities. This requires a fundamental shift in perspective, where the integration of the provider with the customer takes precedence over the integration of the customer with the provider.\u003c\/p\u003e\n\n\u003cp\u003eBased on the principles of Customer-Dominant Logic, the authors present their own and new systematic management approach. They introduce \"Customer-Dominant Management,\" detailing all necessary phases of a management process. Customer-Dominant Management aims to realize both customer and company goals through the establishment of a partnership with value-creating offerings in the customer ecosystem.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2024-11-27\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783658453510\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-658-45352-7\u003c\/p\u003e \u003cp\u003eDimensions: 240cm x168cm\u003c\/p\u003e \u003cp\u003ePages: 425\u003c\/p\u003e ","brand":"Springer Fachmedien Wiesbaden","offers":[{"title":"Default Title","offer_id":45228337332364,"sku":"9783658453510","price":107.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783658453510.jpg?v=1776094373","url":"https:\/\/lateknightbooks.com\/products\/9783658453510","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}