{"product_id":"9783658458331","title":"Principles of Marketing: A Comprehensive Introduction for Students and Practitioners","description":"\u003ch1\u003ePrinciples of Marketing: A Comprehensive Introduction for Students and Practitioners\u003c\/h1\u003e \u003ch2\u003eBruhn, Manfred\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLearn about the principles of marketing – a comprehensive introduction for students and practitioners\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-autospace: none;\"\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: DengXian; mso-fareast-theme-font: minor-fareast; mso-ansi-language: EN-US; mso-fareast-language: DE-CH;\"\u003eThis book is an English translation of a German textbook. It conveys the fundamental principles of marketing and consistently draws on practical experience. This application-oriented approach enables readers to analyze marketing problems and develops solutions independently. The book has proven itself in German-speaking countries (Germany, Switzerland, Austria) for decades. It provides an overview of central concepts, methods, and instruments of marketing and is extremely useful for students, lecturers, and practitioners.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContent\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMarketing as a Management Process\u003c\/p\u003e\n\u003cp\u003eStrategic Marketing\u003c\/p\u003e\n\u003cp\u003eMarket Research\u003c\/p\u003e\n\u003cp\u003eProduct and Pricing Policy\u003c\/p\u003e\n\u003cp\u003eCommunication and Sales Policy\u003c\/p\u003e\n\u003cp\u003eMarketing Organization and Controlling\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2025-10-17\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783658458331\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-658-45834-8\u003c\/p\u003e \u003cp\u003eDimensions: 240cm x168cm\u003c\/p\u003e \u003cp\u003ePages: 287\u003c\/p\u003e ","brand":"Springer Fachmedien Wiesbaden","offers":[{"title":"Default Title","offer_id":44317923475596,"sku":"9783658458331","price":89.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783658458331_b1eec95e-a1d3-422a-a6b3-1025e9360998.jpg?v=1772947194","url":"https:\/\/lateknightbooks.com\/products\/9783658458331","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}