Marketing and Sales in the Metaverse: Understanding and Profiting from the Metaverse: An Introduction for Businesses

Kohne, Andreas; Komor, Ralf H.

This book brings clarity to the new, often still opaque world of the Metaverse. It concisely shows how the business areas of sales and marketing can specifically unleash their potential within it. Develop a fundamental understanding of the key terms and tools of the Metaverse with this book, and learn how Augmented Reality (AR) and Virtual Reality (VR) can shape the future of your business – and how you can optimally present and sell yourself in virtual worlds. With numerous use cases, strategies, and best practices, you will be well-equipped to help shape the Metaverse of tomorrow today.

Details

Published by: Springer

Publication Date: 2024-10-31

Format: Paperback

ISBN-13: 9783658459697

DOI: 10.1007/978-3-658-45970-3

Dimensions: 210cm x148cm

Pages: 73