Insurance Marketing: Marketing and Sales in Insurance Companies: Theory and Practice

Köhne, Thomas

This textbook offers a comprehensive and up-to-date overview of the issues and content of insurance marketing. It is the only book of its kind to provide a broad theoretical foundation with references to the latest research findings and in-depth literature, far beyond previous works on insurance marketing. The application-oriented presentation, the latest legal framework and market developments as well as marketing highlights from insurance companies contribute to the necessary practical relevance. The textbook is aimed at Bachelor's and Master's students, academics and interested professionals.

Details

Published by: Springer

Publication Date: 2025-10-02

Format: Hardcover

ISBN-13: 9783658473440

DOI: 10.1007/978-3-658-47345-7

Dimensions: 240cm x168cm

Pages: 568