{"product_id":"9783658475673","title":"Handel und Internationales Marketing Retailing and International Marketing: Analysis of Marketing Instruments, Channel Integration and Customer Experience Dimensions during the Customer Journey","description":"\u003ch1\u003eHandel und Internationales Marketing Retailing and International Marketing: Analysis of Marketing Instruments, Channel Integration and Customer Experience Dimensions during the Customer Journey\u003c\/h1\u003e \u003ch2\u003eFränzel, Nils\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; mso-fareast-font-family: 'PT Sans'; mso-ansi-language: EN-US;\"\u003eThe research focus of Nils Fränzel is on customer behaviour in omnichannel retailing. He focuses on the multidimensionality of customer experience and the reciprocal interactions between different dimensions of customer experience. He also looks at the importance of channel specific marketing instruments and channel integration along the customer journey. Nils Fränzel's analysis contributes to the latest research in the field of customer experience in omnichannel retailing and shows the importance of the different stages of the customer journey. \u003c\/span\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer Gabler\u003c\/p\u003e \u003cp\u003ePublication Date: 2025-05-01\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783658475673\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-658-47568-0\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 261\u003c\/p\u003e ","brand":"Springer Fachmedien Wiesbaden","offers":[{"title":"Default Title","offer_id":45228101435532,"sku":"9783658475673","price":107.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783658475673.jpg?v=1775795485","url":"https:\/\/lateknightbooks.com\/products\/9783658475673","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}