Conference Proceedings Trends in Business Communication 2024

Schneckenleitner, Peter; Reitberger, Wolfgang; Brunner-Sperdin, Alexandra

The 10th edition of the international academic conference Trends in Business Communication (TIBCOM) once again presents the latest research findings in marketing and communication. This proceedings volume gives the reader a compact overview of the key findings. All published scientific papers have undergone a detailed review process. The TIBCOM Conference 2024 focused on topics like Artificial Intelligence, Employer Branding, Femvertising or the effects of visual distractors in webshops.

Details

Published by: Springer Gabler

Publication Date: 2025-05-31

Format: Paperback

ISBN-13: 9783658477929

DOI: 10.1007/978-3-658-47793-6

Dimensions: 210cm x148cm

Pages: 250